RocketAir
Agency work (copy, concepting, positioning, creative strategy) in B2B and B2C.
Michelle Traub
Writer & Creative Strategist
Agency work (copy, concepting, positioning, creative strategy) in B2B and B2C.
Foundational voice work as Etsy’s first copywriter.
Client work for Casper, the award-winning mattress innovator.
Client work for Betterment, the leading online financial advisor.
Client work for Eileen Fisher, the original woman-owned ethical fashion line.
Voiceover scripts for WeWork videos, with brand and marketing goals.
Concept and copy for WeWork subway takeovers in NY, Chicago, and Oakland.
Interior signage for WeWork locations around the world.
Copy and content strategy for wework.com, including an entire homepage rewrite.
Name and concept for WeWork's first fitness club & bathhouse.