RocketAir

Agency work (copy, concepting, positioning, creative strategy) in B2B and B2C.

Etsy

Foundational voice work as Etsy’s first copywriter.

Casper

Client work for Casper, the mattress & branding innovator.

Betterment

Client work for Betterment, the leading online financial advisor.

Eileen Fisher

Client work for Eileen Fisher, the original woman-owned ethical fashion line.

Video Scripts

Voiceover scripts for WeWork videos, with brand and marketing goals.

Subway Takeovers

Concept and copy for WeWork subway takeovers in NY, Chicago, and Oakland.

Interior Signage

Interior signage for WeWork locations around the world.

WeWork.com

Copy and content strategy for wework.com, including an entire homepage rewrite.

Need Theory

Name and concept for WeWork's first fitness club & bathhouse.