For design agency RocketAir, I was so successful at building alignment and getting approvals as a contractor, they hired me as full-time Copy & Strategy Director to lead the whole creative team in ideating towards clients’ goals. We’re known for branded digital experiences across B2B and B2C.

Building messaging foundations for startups like this one from the co-founder of Jet.com meant identifying and testing value props, ultimately aligning on this core tagline, along with a voice guide and entire communication system for web, app, and collateral:

Writing and concepting for B2B SaaS products has meant translating full worlds of technical details and audience insights to home in on storytelling that would authentically resonate (for video, web, and campaigns):