As Staff Writer at Shopify, I lead content strategy and copy on product marketing projects, synthesizing solutions for many stakeholder opinions.

For a holiday campaign promoting Shopify’s credit card, I led with the cashback benefit without veering into generic or spammy:

For the launch of an app for content creators, I introduced new terms like “content business” to connect the dots on influencers as entrepreneurs (and thus, Shopify material). In voice, I channeled their world without veering into try-hard or cringe:

For Editions, Shopify’s bi-annual update release (and priority creative initiative), I framed product details as punchy benefits, created connective tissue for the art direction, and named one of their new flagship design templates: